people overcomplicate digital products
- it doesn't have to be multi-functional
- it doesn't have to sound smart
- it doesn't even have to be masterpiece
instead, it has to solve one problem, it has to focus on the user
build a minimum viable product (MVP), something like a simple template, a short checklist, or a single guide that solves one distinct problem
address what your niche demands. instead of sharing what you want to share, share what your customers ask