If you ask anyone in tech to name a great recruiting campaign, chances are they’ll say Don’t Work at Anduril
Jeff and I get into:
- how the idea came together
- how the team executed
- what it did to their candidate pipeline
Video
Lulu Cheng Meservey (@lulumeservey)
Anduril has the most admired brand in defense tech and some of the best marketing in any industry
From “Don’t Work at Anduril” to “Fight Unfair,” marketing lead @JeffMillerTime is building a playbook worth studying
I get asked constantly about how they do it. Here it is:
Video
— https://nitter.net/lulumeservey/status/2068015689605288408#m