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At 11:59 PM on Prime Day, marketers are comparing five dashboards to determine…

2026-06-22 · 15:09 UTC ·@alex_prompter ·0 min read

Brief

MAI is presented as an attribution solution for Prime Day chaos: marketers scan multiple dashboards at 11:59 PM wondering if channels actually drove unique sales. Yuchen Wu argues brands spend weeks prepping and a month post-event with reports that lack causal insight, and says his team raised $25 million to build MAI so marketers get clear answers before budgets run out.

Why it matters

At 11:59 PM on Prime Day, marketers are comparing five dashboards to determine whether their channels truly drove sales or merely claimed credit for the same orders.

Key details

  • Yuchen Wu says brands spend weeks preparing for Prime Day and then a month reviewing reports that show what happened but not why, motivating the creation of MAI.
  • Yuchen Wu states they raised $25 million to build MAI, a product that promises to give marketers definitive attribution answers before the marketing budget is exhausted.
Source evidence

At 11:59 PM on Prime Day, someone is staring at five dashboards asking one question:

Did we actually win, or did every channel just take credit for the same sale?

MAI gives marketers the answer before the budget is gone 👇

Yuchen Wu (@yuchen__wu)

When it comes to Prime Day, brands spend weeks prepping, then spend the next month staring at reports that tell them what happened but never why. We’ve raised $25M and built MAI to fix that.

Video

— https://nitter.net/yuchen__wu/status/2069047145181728987#m