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Corey Ganim lays out a 45-minute Second Brain workflow

Brief

Corey Ganim lays out a 45-minute Second Brain workflow: dump source material into raw/, add a single schema file to instruct AI on organization/tags/links/summaries, let the AI build a reusable wiki in wiki/, and produce work from outputs/ (briefs, SOPs, proposals). He lists five business use cases and suggested pricing ranges for paid builds.

Source evidence

How to build a personal knowledge base (Second Brain) in 45 minutes:

Also included: 5 businesses you can build this for + what to charge.

@TheViableEdge has turned this into a profitable business (having him on the Build With AI pod next week to show us how)

You can use Obsidian for this but you could also just use local folders on your computer.

  1. Create 3 folders
    raw/ wiki/ outputs/

  2. Dump sources into raw/

Examples:
- notes
- articles
- call transcripts
- screenshots
- SOPs
- bookmarks
- customer emails
- Slack exports
- Google Docs

  1. Add one schema file

This tells the AI:
- how to organize pages
- what tags to use
- what links to create
- what summaries matter
- what output format to follow

  1. Ask AI to build the wiki

Not just summarize one file but build a reusable knowledge layer.

  1. Use outputs/ for actual work

Examples:
- content briefs
- reports
- proposals
- SOPs
- sales scripts
- research summaries
- client docs

5 businesses you can build this for:

  1. Founder/creator
    Content brain from calls, notes, posts, and ideas.

  2. Agency
    Client brain from briefs, reports, calls, and deliverables.

  3. Consultant
    Sales/delivery brain from frameworks, calls, proposals, and objections.

  4. Local business
    Operations brain from SOPs, FAQs, intake forms, and customer issues.

  5. Ecommerce brand
    Customer brain from reviews, support tickets, product notes, and ad comments.

Pricing:

Starter build: $1,500-$3,000
Advanced build: $5,000+
Monthly maintenance: $300-$1,000/mo