5 levels of AI in your company:
Level 1 - AI as a thought partner (bouncing strategy off ChatGPT)
Level 2 - AI as an assistant (go draft this, summarize that)
Level 3 - AI as a team (running creatives, handling first drafts, building reports)
Level 4 - AI as the system (entire workflows rebuilt from the ground up)
Level 5 - Agents managing agents, with feedback loops that compound. The system gets smarter every cycle without you touching it.
Most CEOs I talk to are stuck at Level 1-2 and calling themselves "AI native"
The companies pulling away are building toward Level 5