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On 2026-06-28 @bswud (citing @vpostrel) argued modernism is more popular in…

Brief

Popular modernism: @bswud (citing @vpostrel) argues modernist architecture is more popular in California and Chicago than in Europe or the US East Coast because American postwar modernism often appears in premium private houses—especially in California—while UK postwar modernism was dominated by low-quality social housing. He points to The Priory, Cator Estate, Blackheath as a rare premium British example.

Why it matters

On 2026-06-28 @bswud (citing @vpostrel) argued modernism is more popular in California and Chicago than in Europe or the US East Coast.

Key details

  • He attributes the transatlantic aesthetics divide to building type and quality: the US—especially California—has many premium private modernist houses, while UK postwar modernism was dominated by low-quality social housing and public buildings due to prolonged postwar austerity.
  • He cites The Priory in the Cator Estate, Blackheath as a rare British example of premium postwar modernism with high-quality materials and details; despite features like horizontal windows, uPVC, raw sills and lack of cornice, he expects a significant minority or maybe a majority of survey respondents would say they like it.
Source evidence

Popular modernism?

@vpostrel made the wise point to me that modernism is more popular in California and Chicago than it is in Europe (and perhaps the East Coast of the US). No doubt this helps explain the transatlantic aesthetics divide.

One reason will be that modernist buildings are more premium in the US. The UK, for example, was so poor after the Second World War for decades, and there was in relative terms so little private building, that the vast majority of postwar modernism was cheap, shoddy, low quality social housing, plus public buildings, often either utilitarian or aggressively experimental.

In California there are a great many premium modernist private houses, meaning that the style is both a higher quality on average and has more associations with prestige, status, and wealth.

Here is a rarer British example of premium postwar modernism — The Priory in the Cator Estate in Blackheath. The standard of the materials and details is obvious. A lot of our normal associations with postwar modernism fall away.

There are still obvious features that strike most people as wrong (the horizontal windows, uPVC, the raw simple sills and lack of a cornice), but by and large I’d expect a significant minority and maybe even a majority of survey respondents to say that they like this.