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Corey Ganim (post 2026-06-28) proposes five 'Second Brain as a Service'…

2026-06-28 · 11:10 UTC ·@coreyganim ·2 min read

Brief

Corey Ganim outlines five Second Brain-as-a-Service products (law, tax, B2B sales, restaurant franchises, tutoring), a 45-minute build recipe (raw/wiki/outputs; schema file; AI-built wiki), and a GTM/pricing plan targeting five customer types with starter builds at $1.5k–$3k, advanced builds $5k+, and $300–$1k/mo maintenance; he cites @TheViableEdge commercializing the model.

Why it matters

Corey Ganim (post 2026-06-28) proposes five 'Second Brain as a Service' verticals: Law firm case intake, Tax firm client-doc, B2B sales call, Restaurant franchise SOP, and Tutoring center curriculum — each stores specific artifacts (e.g., intake notes and jurisdiction rules; client checklists and deadline rules; call transcripts and objections) to automate prep and follow-ups.

Key details

  • He provides a 5-step, 45-minute build process: create folders raw/ wiki/ outputs/; dump sources into raw/ (notes, articles, call transcripts, screenshots, SOPs, Slack exports); add one schema file that tells the AI how to organize pages/tags/links/summaries; ask AI to build the reusable wiki; use outputs/ for deliverables like content briefs, proposals, SOPs. Obsidian or local folders are acceptable.
  • Go-to-market and pricing: five target customer types (founder/creator, agency, consultant, local business, ecommerce brand) with Starter builds $1,500–$3,000, Advanced builds $5,000+, and Monthly maintenance $300–$1,000/mo; @TheViableEdge has commercialized this approach and will appear on the Build With AI pod next week.
Source evidence

a few Second Brain as a Service ideas I've been thinking about:

  1. Law firm case intake brain

Store:
- intake notes
- matter types
- jurisdiction rules
- client questions
- referral language

Use it to prep intake summaries before attorney review.

  1. Tax firm client-doc brain

Store:
- client checklists
- missing document patterns
- prior-year notes
- deadline rules
- email templates

Use it to chase docs and prep client status updates.

  1. B2B sales call brain

Store:
- call transcripts
- objections
- pricing notes
- case studies
- follow-up history

Use it to draft better follow-ups and sales briefs.

  1. Restaurant franchise SOP brain

Store:
- opening checklists
- training docs
- vendor notes
- common issues
- location updates

Use it to answer operator questions and spot drift.

  1. Tutoring center curriculum brain

Store:
- lesson plans
- parent questions
- student progress notes
- onboarding docs
- follow-up templates

Use it to prep parent updates and internal training.

Corey Ganim (@coreyganim)

How to build a personal knowledge base (Second Brain) in 45 minutes:

Also included: 5 businesses you can build this for + what to charge.

@TheViableEdge has turned this into a profitable business (having him on the Build With AI pod next week to show us how)

You can use Obsidian for this but you could also just use local folders on your computer.

  1. Create 3 folders
    raw/ wiki/ outputs/

  2. Dump sources into raw/

Examples:
- notes
- articles
- call transcripts
- screenshots
- SOPs
- bookmarks
- customer emails
- Slack exports
- Google Docs

  1. Add one schema file

This tells the AI:
- how to organize pages
- what tags to use
- what links to create
- what summaries matter
- what output format to follow

  1. Ask AI to build the wiki

Not just summarize one file but build a reusable knowledge layer.

  1. Use outputs/ for actual work

Examples:
- content briefs
- reports
- proposals
- SOPs
- sales scripts
- research summaries
- client docs

5 businesses you can build this for:

  1. Founder/creator
    Content brain from calls, notes, posts, and ideas.

  2. Agency
    Client brain from briefs, reports, calls, and deliverables.

  3. Consultant
    Sales/delivery brain from frameworks, calls, proposals, and objections.

  4. Local business
    Operations brain from SOPs, FAQs, intake forms, and customer issues.

  5. Ecommerce brand
    Customer brain from reviews, support tickets, product notes, and ad comments.

Pricing:

Starter build: $1,500-$3,000
Advanced build: $5,000+
Monthly maintenance: $300-$1,000/mo

— https://nitter.net/coreyganim/status/2069171318407463066#m