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Simon Dedic (@sjdedic) posted on 2026-07-16 that his profile-pic change is a…

Brief

Simon Dedic of Moonrock Capital announced on 2026-07-16 that a new profile picture is a strategic shift away from pseudo-anonymity—after a crypto career begun in 2017 he wants doxxed leadership, verifiable track records and accountable teams. He praised degen culture’s role but insisted future success requires fundamentals, measurable value creation and public conviction.

Why it matters

Simon Dedic (@sjdedic) posted on 2026-07-16 that his profile-pic change is a strategic signal marking the end of an era: after starting his crypto career in 2017 he intends to move away from pseudo-anonymous/comic pfps and embrace doxxing/accountability at Moonrock Capital.

Key details

  • He credited degen culture with building today's ecosystem but argued the next decade will be won by fundamentals, real track records and people 'willing to sign their name under their conviction,' ending with 'Costume's off. Fundamentals up.'
Source evidence

pico schmico top for corposlop institutional adoption doxxies

gigabottom for anon underdog obscure frontier tech chads

Simon Dedic (@sjdedic)

This is not just a new profile pic.

It's a strategic move as much as a symbolic one, as it means the end of an era for me.

Degen culture wasn't wrong. It was the most fun I've had in the crypto career I started in 2017, and it built everything we're standing on. Hence, it will always be part of our identity over at Moonrock Capital.

However, the next decade doesn't get won with pseudo-anon accounts and comic pfps. It gets won with fundamentals, real track records and real people willing to sign their name under their conviction.

It's time to grow up, say goodbye to an incredible era and start embracing what's ahead. Time to play serious games with serious people, and double down on what actually creates value and compounds.

Costume's off. Fundamentals up.

— https://nitter.net/sjdedic/status/2077687434930700643#m