Don’t sell anything you wouldn’t want your children to buy.
Naval (@naval) posted on 2026-07-25 the one-line guideline
Brief
Naval’s one-line axiom — posted 2026-07-25 — sets a simple ethical rule for business and personal conduct: only sell products or services you’d be comfortable having your children purchase. It frames commercial decisions around intergenerational standards, reputational risk, and avoiding harm or deception in offerings.
Why it matters
Naval (@naval) posted on 2026-07-25 the one-line guideline: “Don’t sell anything you wouldn’t want your children to buy.”
Key details
- The axiom prescribes an intergenerational ethical standard for sellers, implying avoidance of products or services that are harmful, deceptive, or would damage long-term reputation.