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Founder on Day 23 of a 100-day sprint is growing LinkedMash toward $2,000 MRR…

2026-07-29 · 22:14 UTC ·@code_rams ·0 min read

Brief

LinkedMash founder (Day 23 of 100, aiming for $2k MRR) found from API logs that 207 paid users exist but only 36 created keys and 18 actually used the API—sending 19,707 requests, 95% from three users. Rather than cold-email 100 strangers, the founder deleted the cold list and will reach out to those 18 high-engagement users to build offerings for them.

Why it matters

Founder on Day 23 of a 100-day sprint is growing LinkedMash toward $2,000 MRR; current MRR is $249.50 with no change that day (published 2026-07-29).

Key details

  • Of 207 paid users, 36 created API keys and 18 ever called the API; those 18 made 19,707 requests, with three users responsible for 95% of that traffic.
  • Decision: stopped a planned cold-email campaign to 100 strangers and instead will contact the 18 active API users because they are the highest-engagement customers and there’s nothing tailored for them yet.
Source evidence

Day 23 of 100, taking LinkedMash to $2k MRR. Current: $249.50, no change today.

Was about to cold-email to 100 strangers.
Read our own API logs first.

207 paid users. 36 created an API key. 18 ever called it.
Those 18 sent 19,707 requests. Three of them sent 95% of it.

The people I was going out to find are already paying me, using the product harder than anyone else, and there is nothing built for them to buy.

Deleted the cold list. Writing to those 18 instead.
Read your own logs before you build one.