@scaling_shields argues that improving ROAS often means investing in cold email, not more ad spend. With a ~$476 monthly stack ($300 SMTP, $97 sequencer, $79 leads) you can send roughly 60k emails/month; their projected funnel turns 60k sends into about 100 positive replies, 20 booked calls, 15 show-ups, 12 qualified leads and 2 closed deals.
@scaling_shields recommends investing in cold email instead of chasing better ROAS, citing concrete costs: $300 for a 2k sends/day mail server, $97 for a sequencer, and $79 for leads — under $500 to send ~60k emails/month.
"i just need a better roas"
no.
you just need to invest in cold email (cheaper than you think)
$300 for 2k sends/day
$97 for sequencer
$79 for leads
less then $500 to send 60k emails/month
even with 100 positive replies from those 60k - book 20 on call
15 show up, 12 are qualified, and 2 close
the numbers make perfect sense
start cold email