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@scaling_shields ran a one-day cold-email campaign (published 2026-07-29) that…

2026-07-29 · 18:04 UTC ·@scaling_shields ·0 min read

Brief

The cold-email campaign by @scaling_shields (posted 2026-07-29) ran for one day and produced 4,800 leads, 74 interested replies, 21 booked calls and one closed deal so far. It targeted a reportedly saturated offer with a unique angle, with the author arguing these results prove cold email is still a viable acquisition channel.

Why it matters

@scaling_shields ran a one-day cold-email campaign (published 2026-07-29) that generated 4,800 leads, 74 interested replies, 21 booked calls, and 1 closed deal so far.

Key details

  • Observed conversion rates: ~1.54% replied (74/4,800), ~0.44% booked calls (21/4,800), and ~0.021% closed (1/4,800), achieved on a 'super "saturated"' offer using a unique angle.
  • The author presents this as evidence that cold email remains effective despite common claims it's dead, urging marketers to reconsider or test cold outreach.
Source evidence

4,800 leads
74 interested replies
21 booked calls
1 closed (so far)

this campaign ran for one day.

and some people still say cold email is dead.

this campaign was for a super 'saturated' offer as well, just with a unique angle.

stop sleeping on cold email.