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Inside Nothing With Carl Pei

2026-06-09 · 22:05 UTC ·Hardware Nation ·1 min read

Brief

Carl Pei's Nothing is profiled in a Hardware Nation behind‑the‑scenes episode (published 2026-06-09) filmed at Nothing HQ in London. The video combines interviews and hands‑on access to show the company's focus on distinctive hardware aesthetics, considered software, and community‑first branding as an alternative to camera/CPU/battery rivalries.

Why it matters

Carl Pei, co‑founder of OnePlus, hosted Hardware Nation at Nothing's London HQ in a behind‑the‑scenes episode published 2026-06-09 to explain his post‑OnePlus strategy for the company.

Key details

  • Nothing deliberately avoids competing on camera megapixels, faster chips, bigger batteries, or brighter screens and instead prioritizes instantly recognizable hardware design, 'considered' software, and community-driven brand building.
  • The episode documents the team's design and development workflow with interviews and studio access, arguing these elements are essential to create a breakout consumer electronics brand in 2026.
Source evidence

Carl Pei helped build OnePlus into one of the most important phone brands of the last decade.

Now he is trying to do it again with Nothing.

I flew to London and spent the day inside Nothing HQ with Carl and the team to understand how they are building one of the most interesting consumer electronics companies in the world.

Most phone companies compete on the same things: better cameras, faster chips, bigger batteries, and slightly brighter screens.

Nothing is making a different bet.

Make the product instantly recognizable. Make the software feel considered. Make the brand something people actually want to be part of.

In this episode, we go behind the scenes at Nothing HQ, talk through Carl’s story after OnePlus, and look at how the team thinks about design, community, software, hardware, and what it takes to build a breakout consumer electronics brand in 2026.

Watch the full episode to see how Carl Pei and Nothing are trying to make phones interesting again.

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Channel: Hardware Nation
Published: 2026-06-09
Video URL: https://www.youtube.com/watch?v=SfFhtkqwOU4