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How AppSumo Get Mo' Email Subscribers To Click Mo' Emails

2019-07-30 · 07:08 UTC ·BDOW! (formerly Sumo) ·0 min read

Brief

Ilona (AppSumo) presents a short tutorial-style case study showing how she tracked where clicks landed in an old email template, then updated the template to drive more clicks to AppSumo sales pages. The video documents the analysis-to-redesign workflow and highlights Sumo’s free email-marketing tools.

Why it matters

Ilona analyzed click distribution on AppSumo's old email template to determine where subscribers were clicking.

Key details

  • She redesigned the email template and redirected more clicks to AppSumo sales pages, improving click-throughs to product pages.
  • Video published July 30, 2019 on BDOW! (formerly Sumo); Sumo promotes free email-marketing tools used by thousands of small business owners.
Cleaned source text

Watch Ilona explain how she analyzed where clicks were going on AppSumo's old email template. Then how she updated the new email template to get more clicks to AppSumo sales pages.

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Channel: BDOW! (formerly Sumo)

Published: 2019-07-30

Video URL: https://www.youtube.com/watch?v=DryuoOedFCk