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Inside The Sidemen's $6M Charity Match

2026-04-12 · 17:45 UTC ·Jon Youshaei ·2 min read

Brief

Jon Youshaei’s behind‑the‑scenes video (published Apr 12, 2026) documents the Sidemen Charity Match production, following creators KSI, MrBeast, IShowSpeed, Logan Paul, and Mark Rober. The tutorial‑style walkthrough covers locker rooms, the production truck, halftime entertainment and stunts, crowd logistics for ~90,000 attendees, and the event raising $6.1M for charity.

Why it matters

The Sidemen Charity Match raised $6,100,000 for charity during the event (covered in the video between 23:00–24:50).

Key details

  • About 90,000 people were expected to attend, the event shut down parts of London and featured stunts like the ‘world’s largest treadmill’ (0:00–6:20, 6:21–7:21).
  • High-profile participants included KSI, MrBeast, IShowSpeed, Logan Paul, and Mark Rober; the video shows behind‑the‑scenes access to locker rooms, the production truck, KSI’s halftime show, and a near‑failing Max Fosh prank.
Source evidence

I went behind the scenes of the Sidemen Charity Match with KSI, MrBeast, IShowSpeed, Logan Paul, Mark Rober, and more. As the Sidemen prepare for their next Charity Match, here's an exclusive look at how they made their most recent one. Thanks to Higgsfield for sponsoring, try it out: https://tr.ee/higgsfield

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0:00 - 2:27 2 Billion Followers In 1 Place
2:28 - 4:25 World’s Largest Treadmill
4:26 - 6:20 Shutting down London
6:21 - 7:21 90,000 people coming in
7:22 - 8:18 Max Fosh shows Mark Rober his prank
8:19 9:41 Sidemen and KSI…how it started
9:42 - 11:51 Inside the locker rooms
11:52 - 13:38 How much does Charity Match cost?
13:39 - 15:21 Let the games begin
15:22 - 16:35 Inside the production truck
16:36 - 19:00 KSI’s halftime show
19:01 - 20:39 IShowSpeed calls them out
20:40 - 21:55 Max Fosh’s prank….almost went wrong
21:56 - 22:59 Crowd goes crazy for Speed
23:00 - 24:50 $6,100,000 raised
24:51 - 26:48 Sidemen keep raising the bar

sidemen #ksi #mrbeast #charitymatch #sidemencharitymatch

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One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"

During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.

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Channel: Jon Youshaei
Published: 2026-04-12
Video URL: https://www.youtube.com/watch?v=aXnhkt91VLk