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Why MrBeast Built His Own City…Twice

2026-02-15 · 20:26 UTC ·Jon Youshaei ·1 min read

Brief

MrBeast's Beast Games set—a purpose-built city—was constructed for Season 1 and then demolished and rebuilt for Season 2; Jon Youshaei's 2026-02-15 behind-the-scenes video explains the decision as production-driven. In a concise presentation-style breakdown, Youshaei focuses on lessons around lighting and set design and frames them for creators scaling physical builds.

Why it matters

MrBeast built a full city as the set for Beast Games Season 1 and then completely tore it down and rebuilt it from scratch for Season 2; Jon Youshaei's video (published 2026-02-15) cites lighting and design as the primary reasons for the rebuild.

Key details

  • Jon Youshaei (700K+ followers, 300M+ total views; former Head of Creator Product Marketing at YouTube) presents a behind-the-scenes production breakdown that highlights practical lessons in lighting and set design for large-scale creator productions.
Source evidence

@MrBeast built an entire city for Season 1 of Beast Games. But in Season 2, he tore it down and re-built it from scratch. Here’s what he learned and why he did it — from lighting to design.

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One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"

During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.

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Channel: Jon Youshaei
Published: 2026-02-15
Video URL: https://www.youtube.com/watch?v=RSm5Cy4E2cc