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Vladan Ubiparip told the Monkey Business Media podcast that 50% of LinkedIn…

2026-07-21 · 21:57 UTC ·@SalesBlastBen ·1 min read

Brief

SalesBlastBen recounts a Monkey Business Media podcast where Vladan Ubiparip claimed 50% of LinkedIn 'thought leaders' believe personalized emails outperform sending 1,000/day. Ben contends personalization worked in the past but is now outdated because buyers reply less and high-volume outreach is easy, so scale outreach with a good offer, list, and message and challenge skeptics to test in '26.

Why it matters

Vladan Ubiparip told the Monkey Business Media podcast that 50% of LinkedIn ‘thought leaders’ believe personalized emails beat sending 1,000 emails per day.

Key details

  • SalesBlastBen argues personalization is now outdated: it worked when buyers replied more and high-volume was hard, but in 2026 buyers reply less and high-volume sending is logistically simple—so he recommends scaling outreach if you have a good offer, lead list, and message.
  • He names Scott Leese, Marcus Chan, John Barrows, and Dale Dupree as opponents of volume and summarizes their workflow (create a list of 25 ICPs, personalize each message, make it about them, explain how your solution helps, send); Ben says he'd be surprised if even one replied.
Source evidence

When I was on the Monkey Business Media podcast last month, Vladan Ubiparip shared a wild metric. Apparently 50% of LinkedIn ‘thought leaders’ think sending personalized emails works better than sending 1,000 per day. I couldn’t believe what I was hearing.

I want to tell you exactly why this is awful advice. But before I do, there’s something you should know.

These guys have been out of the game for a long time.

Back in their prime, the advice around “personalization is key” was 100% on point for 2 reasons:
1. Buyers were more likely to reply
2. High-volume sending was logistically difficult

But today? Ha, no.

Why?
1. Buyers are less likely to reply
2. High-volume sending is logistically simple

So you might as well send more.

And I get their point. You don’t want to spam your TAM into oblivion. I get that.

But if you have:
- A good offer
- A good lead list
- A good message

Then... is it really spam?

Look. I want to challenge you skeptics.

I’ve seen posts from Scott Leese, Marcus Chan, John Barrows, and Dale Dupree opposing the idea of volume sending and that it’s “spray and pray.”

Follow the traditional advice.
1. Create a list of 25 ICPs
2. Personalize each message
3. Make the message about them
4. Address how your solution can help them
5. Send

I’d be surprised if 1 replied.

Try out their way and let me know how it works in ’26.