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Points out CROs call cold email 'just spam' yet run high-volume outbound…

2026-06-19 · 18:02 UTC ·@SalesBlastBen ·1 min read

Brief

SalesBlastBen (@SalesBlastBen) calls out the contradiction of CROs who denounce cold email as 'spam' while running heavy outbound operations (e.g., 100 SDRs, 300 dials/day, 150-call quotas). He argues 95% of companies avoid cold email due to a false narrative, and reports CheapInboxes helped 1,000+ GTM experts in two years with 'almost all' achieving 100x ROI—concluding: just send more.

Why it matters

Points out CROs call cold email 'just spam' yet run high-volume outbound programs—examples include 'hire 100 SDRs and make them call 300 people a day' and typical quotas of 150 calls/day.

Key details

  • Argues 95% of companies refuse to run cold email campaigns because they believe the false narrative that 'it doesn't work.'
  • Reports that over the past two years more than 1,000 GTM experts used CheapInboxes and that 'almost all' of them made their money back 100-fold.
Source evidence

CRO: "Cold email doesn't work. It's just spam."
Also CRO: "Hire 100 SDRs and make them call 300 people a day."

See the problem?

Whenever I speak to a CRO or VP of Sales with this mindset (very common btw), the conversation typically goes like this:

CRO: We don't want to spam our leads. And sending 1,000,000 emails a day... that's not a real strategy.

Me: So what is your strategy?

CRO: We have a sales team that sends targeted emails, calls, and DMs.

Me: Targeted?

CRO: Yes. They have their lists, they do the research, they reach out.

Me: Do they have a call quota?

CRO: Yeah... 150 calls per day.

Me: How targeted can that be, then?

CRO: ...

Listen.

The #1 reason 95% of companies REFUSE to run cold email campaigns is because they believe this false narrative that "it doesn't work."

And I get why you'd think that.

But over the past 2 years, we've had over 1,000 GTM experts use CheapInboxes to manage their campaigns. And guess what? Almost all of them have made their money back 100-fold.

Just send more.