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After being let go from his investment banking job, @SalesBlastBen spent 18…

2026-06-11 · 16:59 UTC ·@SalesBlastBen ·0 min read

Brief

SalesBlastBen recounts being laid off from investment banking, then investing 18 months and tens-of-thousands of dollars to build a finance app using notes from his industry experience to reach PMF. The product briefly gained a pipeline but COVID killed sales, so he pivoted through gigs and ventures until CheapInboxes finally gained traction, proving persistence pays.

Why it matters

After being let go from his investment banking job, @SalesBlastBen spent 18 months and 'tens-of-thousands of dollars' building a finance app, using his industry experience and notes to pursue product–market fit.

Key details

  • The app built a steady sales pipeline but COVID made sales impossible, forcing Ben to pivot to other gigs; after several tries he launched CheapInboxes, which eventually took off while supporting a family.
Source evidence

When I was let go from my investment banking job, I decided to launch a finance app.

It took 18-months to build and tens-of-thousands of dollars.

Since I had worked in the industry for a few years, I knew how to build something with PMF. I'd been taking notes the whole time.

Shortly after getting some steady pipeline for the business, the whole thing crashed and burned.

COVID had made it impossible to sell my app. And with a family to feed, I had to pivot.

So I did.

And after a few more gigs and tries at entrepreneurship, CheapInboxes took off.

Long story short: It's never too late.