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Vertex CGI used Higgsfield to build an ESPN NBA Finals campaign that reached 23M+…

2026-07-31 · 21:36 UTC ·@alexmashrabov ·1 min read

Brief

Alex Mashrabov highlights Vertex CGI’s Higgsfield-powered NBA Finals campaign for ESPN, which hit 23M+ views in 48 hours. To handle two potential winners they ramped production fivefold, built two campaigns in five days, and released the second when New York won. Vertex positions itself with clients like Mercedes, Porsche and Nike and claims 25 billion organic views across 1,200+ campaigns.

Why it matters

Vertex CGI used Higgsfield to build an ESPN NBA Finals campaign that reached 23M+ views within 48 hours.

Key details

  • To prepare for two possible champions they scaled production 5x, created two separate campaigns in five days, and published the second campaign after the New York team won.
  • Vertex CGI, which works for Mercedes, Porsche, and Nike, reports more than 25 billion organic views across 1,200+ campaigns.
Cleaned source text

This is one of my favorite Higgsfield case studies.

Vertex CGI built an NBA Finals campaign for ESPN on Higgsfield, hitting 23M+ views in 48 hours.

To prep for two possible champions, they:

Scaled production 5x

Built 2 campaigns in 5 days

Published the second NY won

Vertex CGI is behind campaigns for Mercedes, Porsche, and Nike with 25 billion organic views across 1,200+ campaigns.

Video

Alex 🧩 Scaling Video GenAI (@alexmashrabov)

Article

How Vertex CGI Built a Viral NBA Finals Campaign with Higgsfield

Vertex CGI, a studio behind campaigns for Porsche, Mercedes, and Nike with more than 25 billion organic views across 1,200+ campaigns, used Higgsfield throughout a five day sprint to take the NBA

— https://nitter.net/alexmashrabov/status/2083305426796663040#m