when your friend is obsessed with work… you can’t even hike in peace
ps: the person gasping for air in the back is me.. hi 😆
also, we shot this one for insta ads - does it have a good hook? can we do better? ads aficionados I need your help
Video
@anitakirkovska posted a short hiking video complaining that a friend "obsessed…
Brief
Anita Kirkovska (@anitakirkovska) shares a short hiking clip that pokes fun at a friend "obsessed with work," saying they can’t even hike in peace. She identifies herself as the person gasping in the background and explains the footage is intended for Instagram ads, soliciting advice on a stronger hook.
Why it matters
@anitakirkovska posted a short hiking video complaining that a friend "obsessed with work" ruined the hike — she explicitly says "you can’t even hike in peace."
Key details
- She confirms the person gasping in the background is her, and notes the clip was shot for Instagram ads while asking followers for feedback on whether it has a strong hook or how to improve it.