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LinkedMash current MRR is $249.50 with a goal of $2,000; at $8.91 average revenue…

Brief

code_rams is tracking LinkedMash’s path to $2k MRR: current MRR $249.50 with 28 paying customers. July showed momentum—$755 revenue and +$101 MRR from 10 recurring customers averaging $10.10/month—but 86% of past buyers are lifetime purchasers paying $0, so raising per-customer recurring value, not daily payment frequency, is the bottleneck.

Why it matters

LinkedMash current MRR is $249.50 with a goal of $2,000; at $8.91 average revenue per customer, reaching $2k MRR requires 224 customers, and the author currently has 28.

Key details

  • Payment cadence since April: median gap between payments is 3 days, longest gap 24 days; payments by month — April 8, May 4, June 1, July 10 (all July payments recurring). July collected $755 and added $101 MRR from 10 new customers averaging $10.10/month (most chose annual).
  • 86% of everyone who has ever paid bought a one-time lifetime deal and now pays $0/month; the author identifies flipping those lifetime buyers to recurring revenue (increasing per-customer value) as the key constraint, not simply receiving a payment every day.
Source evidence

4 days without a payment and my first thought was that something had broken.

Day 26 of 100, taking LinkedMash to $2k MRR. Current: $249.50 (+$0).

My agent pulled every payment since April. Median gap between payments is 3 days. The longest was 24. The month right after that drought turned out to be the best month of the year.

Payments by month:
8 in April,
4 in May,
1 in June,
10 in July.

All 10 July payments were recurring. 86% of everyone who has ever paid me bought a one-time lifetime deal and pays $0 a month, so that mix flipping is the thing I actually wanted.

Then the number that matters.

July collected $755 and added $101 of MRR. Ten new customers, average worth $10.10 a month, because most of them pick annual.

At $8.91 average revenue per customer, $2k MRR needs 224 customers. I have 28.

A payment landing every single day still does not get me there.

Was watching how often people pay. The number that decides this is what each one is worth.