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Aidan Guo (@aidangch) announced a new project called @AttentionInc and posted a…

Brief

Aidan Guo (@aidangch) unveiled Attention Inc on July 28, 2026, posting a launch video and asserting that “a billion people produce the most valuable dataset in the world every day – and delete it every night,” which Attention Inc will record. Creator @grx_xce amplified the announcement, praising the founders as meticulous creators and saying they’re excited to see the project.

Why it matters

Aidan Guo (@aidangch) announced a new project called @AttentionInc and posted a launch video on 2026-07-28.

Key details

  • Guo claims “a billion people produce the most valuable dataset in the world every day – and delete it every night,” and says Attention Inc is recording that data.
  • The post was shared with an endorsement from @grx_xce calling the two creators “who treat everything they do like craft” and expressing excitement.
Source evidence

two creators who treat everything they do like craft - excited to see this

Aidan Guo (@aidangch)

A billion people produce the most valuable dataset in the world every day – and delete it every night.

We’re recording it.

Introducing @AttentionInc

Video

— https://nitter.net/aidangch/status/2082134857862578585#m