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Dmytro (@homeservicebase) has 11 Google Business Profiles across 8 metro areas…

2026-07-16 · 14:34 UTC ·@homeservicebase ·1 min read

Brief

Dmytro (@homeservicebase) has 11 Google Business Profiles across 8 metro areas and plans to add profiles where only one exists. After finding downtown-focused placements produced low median household income within a 5-mile radius and fewer organic leads, he’s building a Home Service Base feature to map competitor and economic data (color-coded ZIPs or 1×1–15×15-mile grids) to find high-income, low-competition sites within 4–8 miles and identify addresses hosting multiple home-service businesses as rental leads.

Why it matters

Dmytro (@homeservicebase) has 11 Google Business Profiles across 8 metro areas and plans to add one more profile in every metro where they currently have only one.

Key details

  • His initial strategy prioritized locations near downtown, which left most first GBPs in neighborhoods with relatively low median household income within a 5-mile radius and reduced organic lead potential; he then shifted to ZIP-level median household income and population but overlooked competition.
  • Home Service Base will add a 'Bonus' feature that aggregates competitor and local economic data, displays color-coded ZIP boundaries or configurable grid cells (1×1 to 15×15 miles), surfaces high-income/low-competition areas within a 4–8 mile radius, and lists addresses already occupied by multiple home-service businesses as potential rental locations.
Source evidence

OMG, this "Bonus" feature I mentioned will make life so much easier.

You just click anywhere, and it instantly shows potential rental locations based on the number of businesses from other industries already located there.

Dmytro (@homeservicebase)

We have 11 Google Business Profiles across 8 metro areas. We're planning to add one more profile in every metro where we currently have only one.

Initially, I made a big mistake. I focused on finding locations as close to downtown as possible, hoping to cover the largest area. But I found out Google Business Profiles don't work that way. As a result, in most metro areas our first GBP ended up in neighborhoods with relatively low median household income within a 5-mile radius, which significantly reduced our organic lead potential.

When we started adding new profiles, I shifted my focus to ZIP code median household income and population. But I still overlooked one important factor: competition.

Now I'm solving this problem technically, and it will become a new feature in Home Service Base.

For market research, it will collect and aggregate competitor and local economic data, then display it on the map with color-coded ZIP boundaries or configurable grid cells ranging from 1×1 mile to 15×15 miles.

Finding a location with good household income and low competition within a 4–8 mile radius can produce a noticeable increase in organic leads.

As a bonus, I plan to identify addresses already occupied by multiple home service businesses within a selected area, providing a list of potential rental locations.

— https://nitter.net/homeservicebase/status/2077755181672845478#m