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Home Service Base operates 11 Google Business Profiles across 8 metro areas and…

2026-07-16 · 14:00 UTC ·@homeservicebase ·1 min read

Brief

Home Service Base (11 Google Business Profiles across eight metros) discovered downtown-centric GBP placements often sat in lower-income neighborhoods within a 5-mile radius and hurt organic leads. They are developing a feature to aggregate competitor and local economic data, display color-coded ZIPs or 1×1–15×15 mile grids, target high-income/low-competition spots within 4–8 miles, and identify clustered addresses as rental opportunities.

Why it matters

Home Service Base operates 11 Google Business Profiles across 8 metro areas and plans to add one more profile in every metro where they currently have only one.

Key details

  • Initial strategy placed GBPs close to downtown but most first profiles fell in neighborhoods with relatively low median household income within a 5-mile radius, which the author says reduced organic lead potential.
  • They're building a feature to collect and map competitor and local economic data (color-coded ZIP boundaries or configurable grid cells from 1×1 to 15×15 miles) to find high-median-income, low-competition locations within a 4–8 mile radius and to flag addresses already occupied by multiple home-service businesses as rental prospects.
Source evidence

We have 11 Google Business Profiles across 8 metro areas. We're planning to add one more profile in every metro where we currently have only one.

Initially, I made a big mistake. I focused on finding locations as close to downtown as possible, hoping to cover the largest area. But I found out Google Business Profiles don't work that way. As a result, in most metro areas our first GBP ended up in neighborhoods with relatively low median household income within a 5-mile radius, which significantly reduced our organic lead potential.

When we started adding new profiles, I shifted my focus to ZIP code median household income and population. But I still overlooked one important factor: competition.

Now I'm solving this problem technically, and it will become a new feature in Home Service Base.

For market research, it will collect and aggregate competitor and local economic data, then display it on the map with color-coded ZIP boundaries or configurable grid cells ranging from 1×1 mile to 15×15 miles.

Finding a location with good household income and low competition within a 4–8 mile radius can produce a noticeable increase in organic leads.

As a bonus, I plan to identify addresses already occupied by multiple home service businesses within a selected area, providing a list of potential rental locations.