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Author @louisnicholls_ claims typical newsletter sponsorships yield about a 2%…

2026-07-31 · 13:25 UTC ·@louisnicholls_ ·0 min read

Brief

Author @louisnicholls_ argues that standard newsletter sponsorships only produce roughly 2% CTR, while brands using SparkLoop (@SparkLoopHQ) see 20–40% CTR—about ten times better—and that SparkLoop is entirely performance‑based. He offers a free credit and asks interested brands to DM him to try it.

Why it matters

Author @louisnicholls_ claims typical newsletter sponsorships yield about a 2% click‑through rate to the sponsor's site.

Key details

  • He states brands running offers via SparkLoop (@SparkLoopHQ) achieve 20–40% click‑through rates, which he frames as roughly 10× higher performance.
  • SparkLoop offers are described as 100% performance‑based; the author invites DMs to receive a free credit to test the service.
Source evidence

When you sponsor a newsletter, you're lucky if just 2% of target readers click to your site.

Brands running offers on @SparkLoopHQ get 20-40% click-through-rates.

Literally 10x better — AND 100% performance based.

Shoot me a DM for a free credit to test it out for yourself.