Twitter/X

Sarvesh Shrivastava (@bloggersarvesh) claims on 2026-08-04 that most Claude SEO…

2026-08-04 · 12:30 UTC ·@bloggersarvesh ·2 min read

Brief

Sarvesh Shrivastava (@bloggersarvesh) outlines ten concrete fixes to common Claude SEO mistakes, arguing users underuse Claude Cowork and should run Opus 4.7 with Extended Thinking. He prescribes pasting full business context, always including "[Service] in [City]", doing top‑3 competitor gap analysis, researching 10 high‑intent local keywords before content, and optimizing for AI search.

Why it matters

Sarvesh Shrivastava (@bloggersarvesh) claims on 2026-08-04 that most Claude SEO setups are broken and that users run Claude Cowork at "10% of its actual SEO potential"; he recommends using Claude Cowork (Opus 4.7) with Extended Thinking enabled.

Key details

  • Concrete fixes: always paste full business context (services, locations, keywords, competitors, ideal customers), include "[Service] in [City]" in every prompt, perform competitor gap analysis vs the top 3 rivals, and find 10 high-intent local keywords before writing content.
  • Strategy shifts: ask diagnostic prompts like "What's blocking our organic growth right now?", cluster keywords by intent (informational/commercial/transactional) not volume, optimize for AI search by asking why AI would recommend your business, and use Google to enumerate competitor keyword gaps.
Cleaned source text

Your Claude SEO setup is broken and you don't know it.

Here's exactly how to fix it:

1: You give Claude vague prompts.

Fix: "Analyze my site, find gaps vs competitors, and give me a plan to get more leads."

2: You don't load your full business context first.

Fix: Paste your services, locations, keywords, competitors, and ideal customers before anything else.

3: You treat Claude like a chatbot not a strategist.

Fix: Ask "What's blocking our organic growth right now?" not "Improve my SEO."

4: You skip competitor gap analysis.

Fix: "Compare my website with my top 3 competitors. Show me what they rank for that I don't."

5: You cluster keywords by volume not intent.

Fix: Group by informational, commercial, and transactional. Intent drives conversions.

6: You ignore AI search optimization.

Fix: "Why would AI recommend this business over competitors? What should I clarify or add?"

7: You never tell Claude your city or service area.

Fix: Always include "[Service] in [City]" in every prompt. Claude doesn't know where you operate unless you tell it every single time.

8: You ask Claude to write content before doing keyword research.

Fix: "Find me 10 high intent local keywords for [service] in [city] first. Then write content around the top 3."

9: You use Claude in Chat instead of Cowork.

Fix: Open Cowork. Select Opus 4.7. Turn on Extended Thinking. Wrong tab = surface level output every time.

10: You never check what your competitors are ranking for.

Fix: "Open Google and find the top 3 businesses ranking for [keyword] in [city]. Tell me every keyword gap between them and my site."

The full Claude SEO system is in the infographic below.

Save it before your competitors do.

Sarvesh Shrivastava (@bloggersarvesh)

Article

How to use Claude Cowork for SEO so well it feels illegal

THIS IS THE ARTICLE I WASN'T GOING TO PUBLISH. everyone's using Claude Cowork at 10% of its actual SEO potential. these 20 prompts are the other 90%. i'm giving every single one away for free.

— https://nitter.net/bloggersarvesh/status/2037158013921042794#m