On the FE yes, but the whole point of low ticket ascension is to upsell your customers into your high ticket offer.
E.g: You spend $50 to acquire a customer who pays you $30
you're at a $20 loss
But you have a high ticket upsell so that -$20 becomes a $5000 customer
(Obviously not all of them will ascend but if you have the right FE offer you'll get a decent %)
sleep (@sleepclip)
wouldn't you be at a loss then?
— https://nitter.net/sleepclip/status/2084594157280952404#m