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@LoganTGott reports a founder’s top post reached 30,000 impressions but resulted…

2026-08-04 · 21:30 UTC ·@LoganTGott ·0 min read

Brief

LoganTGott recounts a founder whose 30,000‑impression post generated follows and profile clicks but no bookings; a lower‑engagement post booked the one call. He argues the TOF content signaled the algorithm to boost subsequent BOF posts, which, though low on likes, delivered targeted views and converted the perfect client.

Why it matters

@LoganTGott reports a founder’s top post reached 30,000 impressions but resulted in zero booked calls.

Key details

  • A different post with much lower engagement produced the single booked call for that founder.
  • The high‑impression post acted as top‑of‑funnel (TOF): it drove follows and profile clicks, which the algorithm used to amplify later bottom‑of‑funnel (BOF) posts that — despite few likes — reached ideal clients and converted.
Source evidence

Was on a call last week

founder told me his best post did 30k impressions (not bad)

But that he booked zero calls from it

And the call he booked was from a post that had way lower engagement

The reason is because the first post was his top of funnel

It gets people to follow and click on his profile

This causes the algo to take notice and push more of their content to their feed

this became his bottom of funnel posts that despite not getting likes

still got a few views from a perfect client that then converted because of the BoF content

something to remember