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Rostra Founder Lulu Meservey says CEOs should treat media appearances like…

2026-07-30 · 22:45 UTC ·@tbpn ·1 min read

Brief

Rostra Founder Lulu Meservey argues CEOs should approach interviews and podcasts as capital allocation decisions, aiming for "minimum viable effort" to project their vision and build trust without embarking on a full press tour. She advises prioritizing audience reach among five publicity options and eliminating duplicative or unnecessary appearances.

Why it matters

Rostra Founder Lulu Meservey says CEOs should treat media appearances like capital allocation, maximizing impact with the fewest commitments and using 'minimum viable effort' to convey vision and build trust without a press tour.

Key details

  • Practical rule: if you have five publicity opportunities, identify who you need to reach and drop duplicative or irrelevant slots—e.g., don't do five different podcasts; cut the three that don't advance your needed reach.
Source evidence

Rostra Founder @lulumeservey says CEOs should treat media appearances like capital allocation and maximize impact with the fewest commitments.

"I think CEOs need to be thinking, 'What is minimum viable effort where I can get my vision and persona and build trust with the people that I need to without actually going on a press tour."

"If you have five publicity opportunities, and they're all different, think about who do you actually need to reach? What is the best use of your time?"

"If you don't need to reach the general population, and if you don't need to show some fun side of your personality, then instead of doing five podcasts that are all different, just cut the other three that are either duplicative or reaching people you don't need. Literally just don't do them."

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