Mark Forsyth is one of the world's leading experts on what makes a piece of writing memorable.
He's famous for a book called The Elements of Eloquence, which follows the writing strategy of writers like Shakespeare and Oscar Wilde, and also musicians like the Beatles and Taylor Swift.
We went through these tools together, one by one, so you can use them in your own writing.
Timestamps:
Technique 1: Polyptoton
Techniques 2 & 3: Chiasmus and Isocolon
Technique 4: Tricolon
Technique 5: Anaphora
Technique 6: Epistrophe
Technique 7: Synesthesia
Technique 8: Personification
Technique 9: Schesis Onomaton
Technique 10: Paradox
Technique 11: Veridical Paradox
Technique 12: Hyperbole
Technique 13: Iambic Pentameter
I've shared the full conversation with Mark below. If you'd rather watch the full thing on YouTube or listen on Apple or Spotify, check out the reply tweets.
I've shared clips from the conversation in the replies as well.
Video