One of the best parts of sponsoring SaaStanak was learning about all the GTM tech companies in the Balkans.
Some of the most interesting ones:
1. @skyleadio
Combines LinkedIn automation and cold email inside the same sequences.
The smart sequence builder is especially useful because you can create different paths based on how each prospect responds.
2. LeadDelta
A CRM built around your LinkedIn network.
It helps you organize connections, add notes and tags, search your network properly, and find warm paths into accounts instead of treating every prospect like a stranger.
3. @embedsocial
Turns reviews, social posts, and customer-generated content into social proof you can embed on your website.
Outbound gets people to your site. Tools like EmbedSocial help convince them you are credible once they arrive.
4. @hunchads
A creative performance platform for paid social teams.
It connects creative production, campaign execution, product feeds, and performance data so marketers can produce and test more ads without creating more manual work.
5. @infobip
A Croatian-founded customer communications platform operating globally.
They provide the infrastructure companies use to communicate with customers through email, SMS, WhatsApp, voice, and other channels.
6. @wearedeterm
Media monitoring and social listening software built in Zagreb.
It helps companies track brand mentions, competitors, sentiment, and developing conversations across millions of online sources.
7. Productive
An operating system for agencies and professional service businesses.
It is not an outbound tool, but it solves the problem many agencies discover after outbound starts working: actually delivering the work profitably.
8. @Repsly
Retail execution software founded in Zagreb.
It gives field sales teams the data and workflows they need to manage territories, improve store visits, track merchandising, and understand what is happening at the shelf.
9. SocialBee
A social media management platform built by a Romanian founding team.
It helps companies create, schedule, publish, approve, and measure content across multiple social networks without managing everything from separate tabs.
10. @the_brief_ai
Formerly Creatopy, an ad production and creative automation platform built out of Oradea, Romania.
Teams can create one campaign concept, turn it into dozens of sizes and variations, and publish ads without rebuilding every creative manually.
11. @Omniconvert
A Romanian customer value optimization platform for ecommerce companies.
They focus on conversion, segmentation, experimentation, retention, and customer lifetime value instead of treating the first purchase as the finish line.
12. Releva
A Sofia-based decisioning AI platform.
It uses customer data to determine which product, message, channel, and timing should be used for each person across the customer journey.
13. CheapInboxes
And obviously, I have to include the company that brought me there.
We provide Google and Microsoft inbox infrastructure for cold email teams.
Instead of spending hours provisioning accounts, configuring DNS, organizing workspaces, and manually connecting inboxes to sequencers, we handle the infrastructure so operators can focus on building lists, launching campaigns, and generating pipeline.
The interesting part is that these companies are not all solving the same problem.
Together, they cover almost the entire GTM stack:
Prospecting
Outbound
Social proof
Paid acquisition
Customer communication
Conversion
Retention
Revenue operations
There is a lot more serious GTM software being built in the Balkans than most people in the US realize.
And I think we are still early.