HAPPENING NOW: Electricity prices in the Phoenix area are over $83 while pricing in the majority of the northern part of the country is around $55. This is why I've worked so diligently for the last 3 years setting up a western United States energy market. Even though we are more than able to generate our own electricity to cover our needs, its circumstances like this where we could use the market to purchase energy cheaper from elsewhere to save customers money. I'm really excited to see this market go live next year!