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Creator @girdley published a long-form video on 2026-08-06 claiming Liquid Death…

2026-08-06 · 13:00 UTC ·@girdley ·1 min read

Brief

Liquid Death, a canned water brand, has scaled to more than $333 million in annual sales and is carried in tens of thousands of stores, according to @girdley's long-form video published 2026-08-06. The brand’s “Murder Your Thirst” positioning sells at about $3.50 a can at a gas-station, turning an intentionally absurd concept into a highly profitable product.

Why it matters

Creator @girdley published a long-form video on 2026-08-06 claiming Liquid Death has exceeded $333 million in annual sales and is stocked in tens of thousands of stores.

Key details

  • Liquid Death is canned water marketed with the slogan "Murder Your Thirst", priced about $3.50 a can at a blue-collar gas station and presented as an intentionally absurd but highly profitable marketing "joke".
Source evidence

NEW LONG FORM VIDEO: Why everyone is buying Liquid Death

Today's video is about this: Liquid Death.

Believe it or not, the company has gone from a simple idea to more than $333 million a year in sales. Its cans are now stocked in tens of thousands of stores, and chances are you've seen someone holding one at a party instead of a beer or a glass of wine.

What's crazy is that, on paper, the whole idea sounds ridiculous.

It's called Liquid Death, but it's just water. Its slogan is "Murder Your Thirst." And I just paid $3.50 for this can at a blue-collar gas station.

If I hadn't told you how successful the company is, you'd probably think the whole thing was a joke. And honestly, you'd be partly right.

It just happens to be one of the most profitable jokes in the history of the American beverage industry.

This is the crazy rise of Liquid Death.

Video