“I wish the quality of Google comms reflected the presence of Demis, Noam, and Jeff—”
[monkey’s paw curls a finger]
Lulu Cheng Meservey (@lulumeservey)
Whoever’s doing comms for Gemini needs to apologize to Noam Shazeer and then resign
DeepMind doesn’t get nearly as much credit and attention as they deserve, and that’s because comms is vastly underperforming capabilities
You’ve got Demis, Noam, Jeff Dean, and Sergey Brin all in one place like some kind of AI Mount Rushmore, and you can’t make a play?
You’ve got Google-scale resources and you can’t orchestrate one mic drop moment?
There’s no iconic launch for a new model. No cult of diehards for a product. No coherent narrative tying together Bard, Gemini, DeepMind, Google. No clear vision for the future
Even Alphabet stock reflects the storytelling failure. There’s that big a drop because Apple says search is moving to AI? It’s that hard to picture Google winning in that future?
It’s always hard to tell from the outside what comms is doing, and the job is harder than it looks. But this is a clear case where whatever they’re doing isn’t working
Stakes are high and time is short. DeepMind needs to reset their comms and start fresh
— https://nitter.net/lulumeservey/status/1922277064045998189#m