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Before Pools "dot" trade was public, Uniswap quietly built a token launchpad on…

Brief

Uniswap's $FRONG meme token story traces a pre-launch teaser (frong.mp4) whose metadata ties to product designer Zack Labadie, through a July 28–30 public asset release and Labadie’s July 30 launch using pre-launch Pools infrastructure. $FRONG surged to ~ $4M on July 31, was listed on MEXC Meme+, and by Aug 5–6 became the unofficial Pools mascot as Uniswap launched Pools dot trade with locked liquidity and anti-sniping features.

Why it matters

Before Pools "dot" trade was public, Uniswap quietly built a token launchpad on Robinhood Chain and ran a teaser site featuring a frog video file named frong.mp4 that metadata links to Uniswap product designer Zack Labadie's Uniswap email.

Key details

  • July 28–30, 2026: the asset became public and dozens of frog tokens appeared; on July 30 Zack Labadie launched $FRONG using the pre-launch Pools infrastructure — the transaction links to labadie.eth, his X handle, and lists him as fee beneficiary; Hayden Adams replied to a Pools inquiry with 🐸.
  • July 31, 2026: $FRONG hit ~ $4M market cap within hours and listed on MEXC Meme+; August 5 Uniswap officially launched Pools dot trade with locked liquidity, sniping protection, and zero launchpad fees; August 6 $FRONG became the unofficial mascot of Pools.
Source evidence

$FRONG Explained:

  • Before Pools "dot" trade was public

  • Uniswap was quietly building a token launchpad on Robinhood Chain

  • The teaser site featured a frog video

  • File name: frong.mp4

  • Uploaded by Uniswap product designer Zack Labadie

  • Metadata linked it to his Uniswap email

July 28–30, 2026:

  • The asset becomes public

  • Trenchers notice the filename

  • Dozens of random frog tokens appear

July 30, 2026:

  • Zack launches $FRONG himself

  • Uses the pre-launch Pools infrastructure

  • Transaction links to labadie.eth

  • His X handle is also connected

  • Fee beneficiary points back to him

  • Then Hayden Adams gets involved

  • Asked what Pools dot trade is

  • Replies with 🐸

July 31, 2026:

  • $FRONG hits ~$4M market cap within hours

  • Gets listed on MEXC Meme+

August 5, 2026:

  • Uniswap officially launches Pools dot trade

  • Locked liquidity

  • Sniping protection

  • Zero launchpad fees

August 6, 2026:

  • $FRONG becomes the unofficial mascot of Pools

  • The frog that appeared before the launch

  • became the meme that launched with it. 🐸

NFA

DYOR