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A founder earning $40K MRR credits hands-on customer support as the "SECRET…

2026-08-04 · 16:46 UTC ·@starter_story ·1 min read

Brief

A founder with $40K MRR says doing customer support first thing each morning — because he can’t ignore incoming emails — was the key to growing his apps. He argues that rapid replies and fast fixes for paying customers increased satisfaction, improved the product through feedback, and produced higher user retention and growth.

Why it matters

A founder earning $40K MRR credits hands-on customer support as the "SECRET weapon" that grew his apps.

Key details

  • He schedules support first thing in the morning because he finds it hard to ignore emails; fast replies and quick fixes to paying customers increased satisfaction and helped product improvement.
  • Result: improved usefulness led to more users sticking around and product growth.
Source evidence

$40K MRR founder says customer support is the SECRET weapon that grew his apps:

"The reason I do customer support in the morning first thing is mostly because it's like my least favorite thing to do. It's hard for me to ignore an email once I see it, but it's also the thing that I think matters the most."

"If I'm replying to my customers who are paying, they're going to be a lot happier the faster I reply to them and the faster I fix their problems. That's how I was able to grow my products. That's how I was able to make them better."

"Eventually I got more users that stuck around because it was actually useful."

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