Here is everything you need to know about marketing:
Be super present on social media, especially LinkedIn and X. Share what you’re working on, share your opinions, and comment on what’s trending.
If you have employees, get them on social media too. They should be doing the same.
Newsletters, onboarding emails, and email sequences are always a must.
Work with ambassadors and affiliates.
If you have money, make great videos and pay for billboards. Use offline marketing to create attention online.
Invest in paid marketing once you know what message and channel actually work.
Do SEO, but also optimize for AI search so your brand shows up in ChatGPT, Perplexity, Google AI Overviews, and everywhere people now search.
That’s pretty much it.