Figma CEO @zoink warns creatives against "quietly surrendering" to AI — when AI tools narrow the scope of your creative process and end up controlling the direction of your creative output
"Right now, there's almost like this quiet surrender, as our CPO @yuhkiyam put it the other day."
"Where you're almost giving up your own vision to AI in some cases."
"People will have a thing in their head that they're trying to drive toward, and they start talking with AI, and AI kind of convinces them, in its own way, of — 'No, just go this direction. This is what I want to do.'"
"And suddenly, you're just feeding the AI prompts. And eventually you've lost control. And you surrender to the AI."
"You have to bring your individuality, bring your vision, and explore. Because people get really attached to the direction they're pursuing, and that's just not the best way to get to the right result."
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