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Varick is hiring its first marketer; last year the company generated 200M+…

2026-08-02 · 23:05 UTC ·@vasuman ·1 min read

Brief

Varick is hiring its first marketer and founder @vasuman insists top talent is innate; he personally ran marketing and will personally interview and seat the hire next to him. The firm did 200M+ impressions on X last year, all clients are $1B+ revenue inbound/referrals, and Varick aims for 1B impressions next year across multiple channels. Role is in-person in FiDi, San Francisco, with top‑1% pay, equity, and bonus upside.

Why it matters

Varick is hiring its first marketer; last year the company generated 200M+ impressions on X, runs zero outbound, and all clients (each doing $1B+ in revenue) came inbound or via referral.

Key details

  • Varick aims for 1B impressions next year across X, LinkedIn, YouTube, and the newsletter; the founder (@vasuman) has run marketing to date, will personally screen the hire, and the role is in-person in FiDi, San Francisco.
  • Candidate must actively use and understand AI from firsthand experience, have 'blown everything up' (own account or last company), understand enterprise buyer messaging (e.g., writing for a CFO at a $20B company vs founders), and accept startup hours; compensation promises top 1% cash, equity, and bonuses if targets are met.
Source evidence

The best marketers can't be trained. You either have it or you don't.

Varick is hiring our first marketer.

In the last year we did 200M+ impressions on X. We run zero outbound. Every client we have, all doing 1B+ $ in revenue, came to us inbound or through referral. We do 0 outbound.

Next year we're going to 1B impressions across X, LinkedIn, YouTube, and the newsletter. I want you to own this.

I've run all of marketing myself until now, so this role is extremely special to me, and I'm screening every candidate personally. I'm your only interview, if you join, you're sitting next to me.

What I'm looking for:
- you actually use and understand AI. Your opinions should be formed from your own experience not from parroting X.
- you've blown everything up. Your own account, your last company, etc.
- you know how enterprise buyers think. Witing for a CFO at a $20B company is nothing like writing for founders.
- you're eager to work startup hours for startup upside.

What you get:
- top 1% cash
- top 1% equity
- top 1% bonuses if targets are met

Role is in-person, in FiDi, San Francisco. My DMs are open.