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Alexcooldev quotes Mau Baron

2026-08-07 · 18:46 UTC ·@alexcooldev ·1 min read

Brief

The post by @alexcooldev promotes Mau Baron’s advice to ‘copy what works’ as smart product thinking while cautioning against literal replication that kills creativity. It links to a UGC growth case claiming 50 million views in month one, 450k downloads to date, and revenue growth from $300k/year to $1.5M/year.

Why it matters

Alexcooldev quotes Mau Baron: “Stop avoiding copying what works from other people. Doing this is actually wise product thinking,” and warns that blindly copying step-by-step will kill your product thinking, reduce creativity, and leave you one step behind.

Key details

  • Mau Baron’s linked UGC case study claims UGC marketing drove 50 million views in the campaign’s first month, produced 450,000 downloads so far, and scaled the app’s revenue from $300,000/year to $1,500,000/year, calling UGC the “single biggest opportunity” in mobile apps.
Cleaned source text

Must-read if you’re trying to build a successful app.

I really like this part: “Stop avoiding copying what works from other people. Doing this is actually wise product thinking.”

Because if all you do is copy another app step by step the product, features, and even their marketing strategy you’re basically building for them and helping market their product.

Over time, your product thinking will die. You lose creativity, become dependent on what others are doing, and will always be one step behind.

Instead, learn from what they’re doing right, understand why it works, and apply those lessons to your own product in your own way.

Learn from what works. Don’t blindly copy it.

Mau Baron (@maubaron)

Article

This is how we scaled our app to $1,500,000/year with UGC (The Complete Guide)

UGC marketing is the single biggest opportunity in mobile apps right now.

We got 50 million views in our campaign's first month, 450k downloads so far and we scaled our app from $300k/year to

— https://nitter.net/maubaron/status/2085742493077741599#m