Twitter/X

On 2026-08-07 X announced it is replacing its existing revenue share program with…

2026-08-07 · 22:13 UTC ·@AlexFinn ·1 min read

Brief

Alex Finn praises X's August 7, 2026 shift from a revenue-share model to an Original Content Rewards Program, arguing the prior system incentivized low-effort posts, stolen memes and revenue 'coaches.' He says the new rewards align incentives with creators who produce original, valuable content, affirms X as his primary platform, and urges others to copy his tech-focused content strategy.

Why it matters

On 2026-08-07 X announced it is replacing its existing revenue share program with an "Original Content Rewards Program" (post linked to @XCreators), a change Alex Finn describes as "completely nuking" the old model.

Key details

  • Author @AlexFinn claims the prior incentives rewarded one-liners, stolen memes and revenue 'coaches' who siphoned X dollars; he says the new program will reward original ideas, expertise, reporting, creativity and commentary and calls it "the best change X has EVER made."
Cleaned source text

X is completely nuking their revenue share program and replacing it with an 'original content rewards program'

This is by far the best change X has EVER made

Previously the incentives were 100% misaligned

People posting 1 liners, stolen memes, revenue 'coaches' were syphoning X dollars with slop

Now people who create original, valuable content will be rewarded

X isn't some sort of game to be played and beat. It's a place for value creators to better society

X should be a net positive on the world, and I think these new incentives are 100% aligned with that

My content strategy is finding new ways to use tech to better my life then share those experiences with others

I highly encourage you to steal this strategy from me

X is my main platform, and this decision 100% affirms that as the right move

Creators (@XCreators)

Article

Original Content Rewards Program

Today, we're introducing the Original Content Rewards Program, a new way to reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X.

The best content on X

— https://nitter.net/XCreators/status/2085835082166653393#m