cold outreach fails when the first message gives the prospect homework.
“bring me your messiest workflow and I'll map it” sounds valuable.
but a stranger still has to think, prepare, and trust you.
do the first piece before contacting them.
scrape their reviews.
find the repeated complaint.
show them the leak.
then ask if they want you to identify the next two AI opportunities.
the best first message makes the first yes almost effortless.