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Cloudflare is hiring a new leader to run ETI, an internal skunkworks/incubator…

Brief

ETI at Cloudflare is hiring a new leader to run an internal skunkworks/incubator, per @eastdakota (published 2026-08-07). The role follows the founding leader's move to CTO and is tasked with catalyzing the team that prototyped many Cloudflare products, targeting a 10% product success rate (prior leader reportedly reached ~50%). Rohan Mukherjee praises ETI as talent-dense, lean, and fast-moving.

Why it matters

Cloudflare is hiring a new leader to run ETI, an internal skunkworks/incubator; @eastdakota posted this on 2026-08-07 and says the previous founding leader moved into the CTO role.

Key details

  • The role is charged with 'catalyzing' the org that prototyped many Cloudflare products and is asked to aim for a 10% product success rate (the previous leader reportedly hit ~50% and was criticized for not taking enough risk); Rohan Mukherjee praises ETI as talent-dense, lean, and like 'hundreds of startups.'
Source evidence

We’re looking for a new leader to run ETI. Previous founding leader became our CTO. Run a skunkworks team inside Cloudflare. Stated goal is a 10% success rate of products launched. Previous leader was closer to 50%, which I said meant he wasn’t taking enough risk. A startup incubator inside Cloudflare. Sound interesting? Reply or email me (my email isn’t hard to find) explaining how you will catalyze the org that built the prototypes of so many of our most successful products. Literally the coolest job in tech.

Rohan Mukherjee (@roerohan)

ETI is one of the most talent dense team I've ever been a part of.

We ship a lot, take big bets, and aren't afraid to make mistakes. When we do, we learn fast and move on.

The teams are lean, iteration is rapid, and even the wildest ideas can become real. It feels like hundreds of startups within one org.

Grateful to be part of @CloudflareDev ETI

— https://nitter.net/roerohan/status/2085414429966168430#m