Twitter/X

On 2026-08-07 @Mericamemed warned X’s new program will “turn into an ai video…

Brief

On 2026-08-07, critic @Mericamemed predicted X’s new program will flood timelines with AI-generated video “slop” and urged banning AI-created posts from monetization. X executive Allegra Jacchia announced Original Content Rewards to replace Revenue Sharing, saying the program will reward net-new, original ideas, prevent gaming the system, and be refined over time with improved models.

Why it matters

On 2026-08-07 @Mericamemed warned X’s new program will “turn into an ai video slop fest,” claiming users’ timelines “will be filled” and urging X to ban AI-generated content from earning monetization.

Key details

  • Allegra Jacchia (X executive) announced the launch of Original Content Rewards to replace Revenue Sharing, saying Revenue Sharing’s incentives were misaligned and the new program is built “from day one to reward originality.”
  • Jacchia stated X will keep “refining the program, improving our models, and raising the bar over time” to shift incentives toward bringing net-new content rather than creators maximizing payouts or gaming the system.
Source evidence

Probably one of the dumbest moves X has done. X will turn into an ai video slop fest due to people trying to join this program.
Your timeline will be filled with it.

If you want to do this and reward OC, at least ban ai generated content from earning monetization.

Allegra Jacchia (@allegrajacchia)

Today, we’re launching Original Content Rewards.

The reality is that Revenue Sharing had reached a point where its incentives were misaligned. Creators should be focused on bringing net new content to the platform instead of maximizing payouts. We could have kept adding more rules and exceptions, but ultimately the better decision was to start fresh and build a program designed from day one to reward originality.

Original Content Rewards is the result.

This program is built around a simple idea: reward the creators who bring original ideas, expertise, creativity, and unique perspectives to 𝕏 -- not those who have become best at gaming the system.

This is just the beginning. We’ll continue refining the program, improving our models, and raising the bar over time. But we’re so excited to keep investing in the creators who inform us, entertain us, make us laugh, teach us something new, and drive meaningful conversations on 𝕏 every day.

To everyone who creates original content on 𝕏 and makes this a better platform every day: thank you. We’re excited to keep building for you.

— https://nitter.net/allegrajacchia/status/2085835677917221171#m