Twitter/X

@mhp_guy sampled a rapidly expanding peach‑cobbler dessert franchise and ordered…

2026-08-08 · 00:56 UTC ·@mhp_guy ·1 min read

Brief

@mhp_guy's review of a fast‑growing peach‑cobbler dessert franchise says Banana Pudding (bestseller), strawberry peach cobbler with ice cream, and a praline brownie were all underwhelming. He notes the chain is adding “hundreds of stores,” public filings lack detail, estimates ~ $90k/year pre‑fees profit, flags a ~$400k startup cost, and saw a dead Deep Ellum location on a Friday night.

Why it matters

@mhp_guy sampled a rapidly expanding peach‑cobbler dessert franchise and ordered Banana Pudding (bestseller), strawberry peach cobbler with ice cream, and a praline brownie — he judged all three items “not very good.”

Key details

  • The franchise is reportedly adding “hundreds of stores,” public financial documents are thin, and the author estimates about $90,000/year profit per unit before franchise fees.
  • Author warns opening a store can cost ~$400,000, reports the Deep Ellum location was dead on a Friday night, and compares the concept unfavorably to Crumbl (he’ll pass).
Source evidence

If you spend $400,000 opening a peach cobbler restaurant, I can’t help you.

This is the fastest growing dessert franchise in the world. But how?

I ate here tonight. Can you make a restaurant work on one meal? Yes. Enter Chicken Salad Chick.

But that meal has to be 10/10 good.

We ordered 3 things here:

  • Banana Pudding - their bestseller
  • Strawberry peach cobbler and ice cream
  • Praline brownie

None of them were very good.

This franchise is adding hundreds of stores, but their public financial docs are thin on numbers.

It’s looking like $90k/year profit - BEFORE franchise fees.

Deep Ellum location was dead on a Friday night.

This ain’t no Crumbl. I’ll pass.

Video