I don't think better branding will change the material reality that makes San Francisco increasingly uncool: you can't serve coffee or walk dogs for 20 hours a week to make rent and otherwise do creative things, playing music, writing, starting absurd businesses, etc.
Mason Warner (@masonwarner)
We ought to romanticize SF more if we ever want this city to be actually cool
— https://nitter.net/masonwarner/status/2085033389426651473#m