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@Dylan_txa_ (published 2026-08-07) says @gojiberryai is spending more than…

2026-08-07 · 09:56 UTC ·@Dylan_txa_ ·1 min read

Brief

Dylantxa says GojiBerryAI is spending more than $2,000/day on Meta ads and argues that direct, trackable ROI — already positive — understates true return because attribution omits millions of ad impressions that drive delayed purchases, demo-to-offsite enterprise buys, and cross-device conversions, so real ROI is likely significantly higher.

Why it matters

@Dylan_txa_ (published 2026-08-07) says @gojiberryai is spending more than $2,000/day on Meta ads.

Key details

  • They claim direct, trackable ROI is already positive but attribution misses ‘millions’ of people who see ads, remember the brand, and convert weeks or months later.
  • They argue attribution also misses demo bookings that lead to off‑site enterprise purchases and cross‑device conversions, so the real ROI is probably significantly higher than measured.
Source evidence

We are spending more than $2k/day on meta ads right now for @gojiberryai

What’s funny is that most people only look at direct ROI, which is already positive.

But they completely ignore everything that attribution can’t properly capture:

→ The millions of people who see our ads, remember the brand, and come back weeks or months later.

→ The people who discover us through an ad, book a demo, and then buy off-site for their entire sales team.

→ The people who see an ad on one device and eventually convert on another.

All of that revenue is incredibly difficult to attribute back to the original ad.

So when your direct, trackable ROI is already positive, the real ROI is probably significantly higher.