TWITTER_POST

therealmcnair promotes a direct-to-consumer cashmere offering built around a…

2026-03-02 · 21:27 UTC ·therealmcnair ·0 min read

Brief

therealmcnair promotes a direct-to-consumer cashmere offering built around a family mill in Italy, arguing that eliminating intermediaries and bloated overhead makes a $200 price point viable for 100% Italian cashmere. The post is essentially a product teaser, emphasizing local sourcing relationships, made-to-order timing, and a brand stance against traditional fashion, menswear, and golf pricing structures.

Source evidence

title: @therealmcnair: “But Arnie, there’s no way you can source genuine 100 percent Italian cashmere f...
author: therealmcnair
contenttype: twitterpost
published: 2026-03-02T21:27:26+00:00
source_url: https://x.com/therealmcnair/status/2028582980537708625

word_count: 104

Tweet by @therealmcnair

“But Arnie, there’s no way you can source genuine 100 percent Italian cashmere from a family mill in Italy and sell it for $200. That stuff is $500, $700, $1,000.” There is if you cut out the layers. If you have friends and customers like @cedar_iron who live there and comb the countryside. No middlemen. No bloated overhead. Just the mill, the product, and great people bringing it to life. Made to order opens end of March. Late May to early June delivery. Taking a cattle prod to Big Fashion, Big Menswear, and Big Golf. And we continue to kick historical levels of ass.

Posted: 2026-03-02T21:27:26.000Z
Engagement: 2096 likes, 32 retweets, 30 replies