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Bedrock, a new quality-of-earnings firm launched 30 March 2026 by girdley with…

2026-03-30 · 18:34 UTC ·girdley ·1 min read

Brief

Bedrock, a new quality-of-earnings firm launched 30 March 2026 by girdley with Mitchell Baldridge, Ty Deemer, and Robyn Smith, will be led by CEO Will McCurdy (ex-PwC/RSM). It offers in-depth QoE diligence—examining recurring vs one-time revenue, owner P&L allocations, and earnings sustainability—targeting smaller M&A where a QoE on a $2M deal can be decisive.

Source evidence

title: @girdley: If you’re buying a business, there are 4 words you should never say....
author: girdley
contenttype: twitterarticle
published: 2026-03-30T18:34:27+00:00
source_url: https://x.com/girdley/status/2038686307426193669

word_count: 337

If you’re buying a business, there are 4 words you should never say.

If you’re buying a business, there are 4 words you should never say.

They can literally bankrupt you.

And I’m starting a business just to stop people saying them.

Those words are:

“The numbers seem fine.”

—

The big announcement: I’m launching a quality of earnings firm with @baldridgecpa , @tydeemer and @robynsmith .

We’re calling it Bedrock.

Here are the details.

What is Quality of Earnings?

When you buy a business, someone has to verify the numbers.

Not just an audit, but actually digging in and asking the uncomfortable questions.

  • Is that revenue recurring or one-time?
  • Are the owner's personal expenses buried in the P&L?
  • Did earnings spike last year for a reason that won't happen again?

Basically, are the numbers they tell you actually true?

—

Lots of people skip it.

But only in smaller deals.

It’s a lot of work, so it’s not cheap. On a $2M acquisition, it might feel like a big line item.

But on a $2M acquisition that turns out to be a lemon, it’s the best money you’ll ever spend.

That’s why deals when money’s on the line never skip QoE.

It’s not worth the risk.

—

I’m not an accountant.

But I’ve been hosting Acquisitions Anonymous for years, and we see sketchy listings every week.

I get to email and talk to business buyers, brokers, and investors regularly.

And I’m not alone: I’m partnering with @baldridgecpa , and we’ve found a rockstar CEO to lead the charge named Will McCurdy ( @bedrockqoewill ).

Will is a badass who has years of experience doing QoE reports at PwC and RSM.

So…

Why choose Bedrock?

This new firm has a combination of 3 unique features that nobody else has:

  • A CEO who has Big 4 Quality of Earnings experience

  • Backed by people you know and trust (me, Mitchell Baldridge)

  • That uses the latest tech to provide the best results

We’re excited about it.

Check it out. We’d love to do business with you.

bedrockqoe.com

Posted: 2026-03-30T18:34:27.000Z

Engagement: 83 likes, 9 retweets, 23 replies